About Us

Hello and welcome to eduTOYSTORE.com!

We are entirely an online toy shop based in Singapore. We specialize in sourcing and retailing educational games and learning toys that aids in developing motor skills and learning capabilities for babies to pre-schoolers, at very affordable prices!

Our online store is built as simple as possible for your convenience. All prices in our web-store are quoted in Singapore Dollars.

Our Mission

Our mission is to assist in children's development by providing very affordable, yet high in value and quality learning toys & educational games. Children grow, learn and develop best when they are playing and having fun.

It can easily be achieved if children are allowed the following fundamentals:

Independent Play
Children playing independently learn self confidence and figure out solutions for themselves. Toys in this category may encourage role playing and creative story development. Kids can think problems through at their own pace.

Cooperative Play
By playing with other children, kids learn to share... they quickly pick up role playing and teamwork. A good cooperative play toy encourages children to interact and create a fun environment that is a joy for all. Cooperative toys can teach kids to express their feelings in a positive manner.

Motor Skills Deveploment
Learning toys are good for teaching children control in muscle development. Kids learn hand-to-eye coordination. Young children use motor skills to pickup all kinds of sensory skills... textures, weight, shape, size relationships, motion. As children grow, toys will also assist in developing fine motor skills such as manipulating small parts, using “tools” and construction principles.

Visual Learning
Visual toys and games help kids with many types of visual relationships. Toddlers begin to learn colors and color associations. Image associations are developed (a drawing of a dog represents a live dog, but is not an actual dog, rather a visual short-hand for the dog). Visual toys and shape recognition are the building blocks of reading.

Creative Play
Through creative play children develop the cognitive, social, physical, and emotional skills they will need to thrive. Playing with puppets, dolls, and animals that have been personified allows children to work through all kinds of social issues creatively. Forts, tents, and carefully hung sheets can create space for the creation of magical worlds. Costumes allow children to see the world through someone else’s eyes.

Language Development
Family board games encourage group conversation which aids in the development of complex language skills. Elementary school teachers will tell you - even sixth graders love to be read to, literature uses vocabulary that even the most well educated households don’t work into daily life, so grab a chapter book to share with the family. Puppets and costuming allow opportunities for script writing and acting.

Logical Thinking
Logical thinking is the process in which we use reasoning consistently to come to a conclusion. Children learn logical thought through a variety of different play oriented activities. From peek-a-boo, and fill and spill toys to sorting, sequencing, and putting together puzzles, children figure things out. You can see the gears turning when they sit down with a construction toy whether they follow directions or create something new. Many brain teaser toys encourage logical thought.

Learning through Music
Music encompasses all areas of child development: physical, intellectual, social and emotional. Children who study music score higher on standardized tests. Toy instruments encourage children to discover music through play. Shakers, drums, cymbals and other percussion toys help develop rhythm while piano’s, guitars, xylophones, etc. encourage the use of melody.

We have more information about the benefits of educational games and learning toys written by various authors at our "Informative Articles" page.

Thank you and hope you have a pleasant experience shopping at our on-line store, where you can find really low prices, everyday, antime, anywhere you are!

Yours sincerely,

Ben Ang
Principal